Tag: Digital marketing

  • The most important skills and arts of successful effective marketing for the marketing employee

    The most important skills and arts of successful effective marketing for the marketing employee

    The most important skills and arts of successful effective marketing for the marketing employee.

     

    In this paragraph, I’m going to discuss a few reasons for The most important skills and arts of effective and successful marketing for a marketing employee Firstly, Learning the skills, arts, Scientific and technological development has led to radical changes in the labor market, where the promotion and marketing of products and services have become one of the most important jobs required at work, and therefore Secondly, it is imperative for the marketer to have creative and personal e-marketing skills in order to increase sales and services.

    Therefore, in this article, we learn about the most

    important skills and elements  of marketing and the most

    important tips on how to develop them and improve

    personal skills.

    The most important skills for

    successful and effective marketing

    In this paragraph, we will learn about the most important skills

    of the marketing job, which a marketing employee Moreover, should

    possess in his work Communication and Speaking Skills

    in Marketing. and then marketing for a specific product or service requires

    the marketer to  possess the skill of communicating

    with customers and clients, in order to  persuade them

    to buy the product or interact with it.

    Therefore, it was necessary to have the skills of marketing,

    persuasion, and written and verbal communication.

    Communication may be in writing, such as in advertising

    campaigns, or marketing messages.

    Communication may be verbal because it has an important

    role in persuasion and getting to know more details.

    Negotiation and persuasion skills

    in marketing

    The marketing man should take into account the mentality

    of the customer and Negotiation and persuasion skills in

    marketing to the other party, and think of  a way or a way to

    meet his needs, Therefore, the marketing employee must 

    listen to others, be patient, maintain calm nerves, and

    empathize with him  As these means are important in

    persuading the quality and price of the product or service.

    Telemarketing skills

    There is no one in the world who does not own a mobile device,

    whether it is new or old,  and electronic commerce over the phone

    is constantly increasing.

    Therefore, the marketing manager must possess the skill of

    telemarketing through short advertising messages,

    or through audio-visual advertising campaigns.

    Search engine marketing skill

    Marketing through Google through SEO may not give you

    quick results but in, In the long run,  it provides you with

    a large audience and many visits that will develop your business, 

    unlike the sim, which is marketing through

    Google ads that give quick and high results in the near term.

    Therefore, the marketer should be familiar with the basics

    of e-marketinthrough both search engines, otherwise,

    he is looking for e-marketing the company specialized

    in providing such services.

    Social media marketing skills

    Most companies have a presence on social media platforms,

    they are easy  to use and quickly reach customers, But it is

    necessary to create content that is unique and meets the needs

    of the audience in order to gain their  trust and interact with

    products and services Among the most effective

    and popular social media platforms are Instagram, Facebook,

    Linkedin, and Twitter.

    Analytical, creative, and authoring

    skills in marketing

     First: Analyzing and tracking the behavior and performance of

    the audience  is one of  the most important skills that a marketing

    representative possesses.

    Through analysis tools such as Google Analytics, you can monitor

    the quality  of the content you provide, and the extent to which

    the audience interacts with it 

    second: You can also understand the needs of customers

    and target  them correctly Also, the successful marketer

    must possess the skill of thinking, creativity, and authorship. 

    Content marketing: is one of the most important means

    of modern e-marketing.

    Focusing on good content that provides real benefit and

    value to the audience is one of the most important professional

    marketing skills.

    Tips for developing and acquiring

    marketing skills

    In order to be able to promote yourself to others and present

    your ideas and services,  you must possess the previous

    marketing skills that we talked about but how can I acquire

    and learn these skills, and do I have to be a specialist in this?

    In fact, even if you are not a specialist in e-marketing, you can

    with some exercises and training to acquire those skills and

    present yourself better, Therefore, we will discuss the most

    important ways,  means, and exercises to acquire these skills.

    writing practice

    We have already mentioned that writing, creativity, and writing

    are among the most important marketing skills So, train yourself

    to write marketing content and articles and keep doing that Until

    you find yourself able  to address  the audience of all categories

    and in different tones, you can also join courses then business

    seminars in order to develop your skill in that.

    Keep pace with development

    In order to be able to market yourself, always make sure to

    update your  information  in your field and specialization, and also

    follow  the forums and blogs that speak in your field

    and develop your information so that you can move forward

    and become the knight of your business.

    Acquire new skills

    previously Your acquisition of new and diverse skills and capabilities must be

    available in the skills of a successful marketer So that you can interact

    with customers and  the public Also, mastering good skills helps you

    develop a successful marketing plan and promote your services and

    products, Therefore, the marketing man must after be familiar with all

    the details of his work, and he can also participate in the workshops

    offered by any successful electronic marketing company.

    In the end, learning and acquiring marketing skills is not difficult,

    but it requires practical and continuous training, keeping pace with

    developments and interacting with the public and influencers

    in this field.

  • Privacy of Internet users

    Privacy of Internet users

    Privacy of Internet users

    Recently, we heard about Facebook’s problem with Apple

    The cause of the problem is that Apple has released new updates that prevent the Facebook app from accessing Apple’s customer data

    The argument of those responsible for Facebook is that if the new updates are activated for Apple, this will cause great harm to small companies who use their ads to reach customers, thus their sales will decrease.

    But Apple responded and said that the final decision will be for users to activate protection for their data, and accused Facebook of only seeking to collect the largest amount of data and personal information for users around the world, ignoring the user’s privacy.

    The issue will not be effective in Egypt due to the limited number of users of Apple devices, and owners of large and medium companies will be able to reach customers naturally

    But the idea will go to how to work for your company as an entity and a stable base among customers and how to target customers who will be the reason for increasing sales who are really interested in your activity.

    Dalilmsr is a company that explains the protection and security of your

    site so that:

    Your online privacy with a VPN app

    If you use your PC to work remotely, use a VPN app like Kaspersky

    Secure Connection to encrypt your data and protect it from prying eyes.

    All your internet activity will be encrypted when you use a VPN.

    The only thing your VPN server manager can see is the IP address,

    along with obscure data that is impossible to decipher.

    You just have to keep the following in mind:

    VPN apps hide your online activities from your manager in real-time,

    but you can still see your browsing history later right on your device.
    Installing a VPN app on your work device sometimes requires

    administrator account rights, and you may not have those rights.

    An easy way to hide your online activities is by using a VPN

    extension for Google Chrome (which works with Firefox and

    other browsers as well). These add-ons are designed to run on

    the browser only and do not require any administrator rights

    when adding them.

    And the easiest way to keep your browsing history hidden from

    the manager is to combine the use of a VPN and an incognito window.

    The Incognito window has the advantage of instant deletion

    of all cookies of your browsing history as soon as you close that window.

    Incognito windows are present in any browser, and they are

    useful for maintaining the privacy of the Internet.

    Using a VPN app installed by the company for you:
    Using a business VPN means that all the traffic you make on

    the device is encrypted on the company’s servers and all

    the websites you visit can be seen by your manager or a business owner.

    But your manager can’t access your home local network, so your

    browsing history on other devices isn’t at risk.

  • Why contract with an e-marketing company?

    Why contract with an e-marketing company?

    Why contract with an e-marketing company?
    The costs of e-marketing services are suitable
    within the budget limits available, marketing.


    Why contract with an electronic marketing company?

    We are all aware of the current era of technological developments

    and are able to deliver your product to the interested party

    Because this will make you better, why should you deal with an

    e-marketing company?

     The estimated online marketing team builds your BIC brand identity

    On a professional level, by creating and managing online campaigns

    that meet the requirements and needs of the public

     Externally contracting with an e-marketing company saves you time

    This is because as a business owner, you will not have enough time

    to run marketing campaigns on the Internet.

     

    Develop your website

    Create graphic designs

    Writing content

     

    But a professional e-marketing team will be able to do

    all the tasks with ease  It will be much more than financially that you are

    dealing with an e-marketing company

    The more you do it yourself because you will need

    the time that you buy all the tools for tracking, analysis

    And the rest of the steps for marketing

     

    You will get a great return on your investment

    Bill Gates once said

     

    If your business is not online, it will exit the business cycle

     Must be present

    Improve your strategy and reach, If you don’t have a strategy,

    you are wasting time and losing money.

    Your digital marketing agency will be able to help you come up

    with a strategy that covers everything from the type of your Twitter posts

    to the design of your Instagram feed. They’ll also be able to write

    blog posts that target SEO and secure your ranking on Google.

    keyword research, knowledge of paid advertising, newsletters,

    print marketing, events, etc

    The most important benefits and

    advantages of digital marketing

    solutions and services:

    The costs of e-marketing services are suitable within the budget limits available,

    whether for brands or marketing campaigns for start-ups and small projects

    Diversity of digital marketing channels, providing multiple opportunities

    to target potential and existing customers. 

    Detailed targeting options for the right audience in any marketing

    or advertising campaign, including demographic characteristics

    such as geographic location, language, age, interests

    , keywords and search terms, income level

    The ability to expand and target new markets and different customer

    categories by developing customized and interactive content at the lowest costs

    Diversity of advertising solutions and appropriateness of advertising

    cost calculation options for different campaign objectives such as

    “Pay-Per-Click Ads – Payment Options for Ad Views”

    on various e-marketing channels

    Achieving a high rate of return on investments due to the exceptional

    interaction rate with campaigns and content tailored to precisely targeted

    customer categories 

    E-marketing campaigns and channels operate continuously 24 hours a day,

    seven days a week, with the ability to determine the best times for

    publishing marketing content or displaying advertisements in terms

    of interaction and suitability for the target audience.

    Improve content quality by analyzing engagement reports and engaging

    audience characteristics

    Communicate professionally and effectively with the base of followers

    through personal messages and comments 

    Improve your business’s reputation through the quality and type of

    content posted and the speed and style of responding to positive

    and negative comments and ratings

    Preparing, launching, and managing appropriate advertising

    campaigns on social media sites dedicated to achieving the desired

    marketing objectives such as increasing the reputation of your project

    or company, promoting the available products or services,

    increasing the number of potential customers.

  • Reasons for creating an online store

    Reasons for creating an online store

    Reasons for creating an online store

     

    Reasons for creating an online store

    What is an online store?

    An online store is simply a website for buying and selling products, services,

    or information over the Internet.

    A field that has flourished strongly in recent years after the rise of indicators of the number of electronic stores and online shoppers at the Arab and international levels, yet we see only a few successful ones at the Arab level.

    This could be due to several reasons:

    1- The lack of educational content related to how to create electronic stores in their details.

    2- Some people thought that it is a field that requires a large capital that is difficult to own in the beginning, and this is not true. What you have to do is explain to us the content of your online store that you want to create and we will do the required professionally and attractively in the shortest period of time.

    An online store is simply a catalog of certain products with certain specifications.

    There must be basic pillars while not neglecting the most important factor that often represents the biggest success factors for electronic stores, which is customer service, making sure that they are satisfied with your products, and speeding up solving problems, all of which enhance the shopper’s confidence in your store and earns you more customers.

    Why should you own an online store?

    Having an online store will not only help you control the image you want to appear in front of your audience but will also help you get to know your audience in a more professional and detailed way.

    The Internet is full of many great additions that will help you analyze users’ data and preferences, and the online store also helps you build strong relationships with users. With ease, you can communicate with your loyal customers, and convince them with many attractive discounts and offers that help keeps them and increase their number as well.

    The most important advantages that the online store provides you with:
    Low cost:

    You know exactly how much it will cost you to create a website and the costs that will be incurred by you later, but in the event that you make a normal store on the ground, you may incur additional costs such as electricity bills, rent, water bills, and workers’ salaries, and you may also be exposed to Other costs not previously accounted for.
    Therefore, if you compare the cost of creating an online store in addition to the marketing and management expenses in full, it will be in any case much less than the cost of creating a traditional store, but much less, as it is less than a quarter of the cost in most cases.

    Ease and speed of launch:

    Unlike traditional stores, the online store does not need to wait to make complicated decorations or buy machines, tools, display shelves, sales-trained staff, security, etc. You can even launch a professional online store in a few days or maybe a few hours.

    Increase trust with your customers:

    By creating a website, you give your customers a compelling reason and answer that will drive them to trust your project or company.

    There are many people who will search the internet for a product or service before they buy it.

    When you provide a good service or a good product, this will reflect positively on your organization or company, but this is in the case of

    Have a website that shows this information about your products. During the last 10 years, people have become accustomed to trusting the company before they do business with it, and this trust comes from visiting their website, and this is the importance of your website.

    Ease of access to target customers:

    Selling through online stores ensures that you reach a specific target audience, who is looking for the products and services that you already offer.

    But this does not become easy once you create your online store, you have to follow one of the marketing strategies

    The online marketing strategy is SEO, and applying this step helps you in the appearance of your store

    The website is on the first pages of search engines, and this makes it easier for the target customer to find you just by searching for one of your products.

    Constant presence:

    The online store is characterized by being always available at any time, as it is not restricted by the limits of time and place in a way that enables you not to

    Losing any customers in contrast to the traditional store which is closed on public holidays and unavailable around the clock.

    Marketing:

    Having an online store will allow you to market your project on the Internet, and there are many strategies

    Marketing through which you can market your current project, but all Internet strategies have been tried and tested

    Prove that they are all working effectively, but the strategies you will choose should be compatible with the type of business you are currently running.

    I know about choosing the type of advertising campaign that affects the results

    Common mistakes when creating an online store:

    1- The consumer cannot get all the information related to the product.

    2- Prepare a few images that were used in the product.

    3- The quality of the product images is low.

    4- The site’s design is bad, and this negatively affects the reputation of the product.

    5- The site does not support smartphones.

    6- The site is not suitable for search engines.

    7- Shipping fees are not related to the product.

    8- Limited means of payment.

    9- The policies to be followed are not clear.

    10- There are no blogs.

    11- There is no technical support center.

    Get your online store now:

    We at Egypt Directory offer you many features and facilities for designing and creating your own online store

    You and help you as a merchant in displaying, selling, and earning from products and services

    of all kinds, and you can communicate

    With us now, we will immediately start the steps of preparing your online store

    and provide a lot of steps to complete your store.

    https://www.facebook.com/dalilmaasr