Choose the type of advertising campaign
Choosing the type of advertising campaign affects the results
All you need to know to create an advertising campaign
E-marketing via Facebook:
Marketing through the Facebook platform is one of the easiest and fastest ways to promote, as the Facebook site is popular among many demographics, with 2.45 billion monthly active users.
Therefore, it is the first and easiest option among the means of electronic marketing. Facebook ads help you achieve one of three types of marketing campaign objectives:
1- Awareness: building brand awareness or increasing reach.
2- Consider: Send traffic to your website, increase engagement, encourage app installation, watch the video, generate leads, or encourage people to connect with you on the page.
3- Conversion: Increase purchases or leads through your site or app or drive actual traffic to offline stores and stores.
With detailed targeting options for this huge group of users, Facebook is a great platform to get started with social media advertising.
With ads, you can direct users to your Facebook page or website.
And as soon as you choose to advertise on Facebook, your ad begins to reach the target group.
But you will always need new ideas and content that draw people’s attention, whether through design, video, or motion video.
Why do we advertise on Facebook? And on the Internet in general:
The number of social media users in the world has reached more than 04 billion users, a huge number that no means of communication or news transmission throughout history has achieved or approached.
Until recently, publishing on websites or on social media was enough to deliver your message to a large number of users, but with the huge amount of daily publication and digital noise, it has become easy and even certain that your voice will be lost among the voices, especially if you have not worked hard. To build a mass base of followers. Even with this rule, the normal or natural reach will not exceed 20 percent, at most, for publications that receive interaction from the audience.
Reducing the natural reach of Facebook Page posts was an inevitable result of Facebook’s policies to give more space to paid ads and social posts to your inner circle, which is why Facebook was originally created.
From the above, it is imperative for us to have any activity on social media and the imperative to rely, even partially, on paid advertisements to reach a larger segment of the interested audience.
Reasons why Facebook advertising is your best option:
1- Efficacy:
Facebook ads are considered the most effective among social media, although some platforms may be more effective for certain sectors, such as ads between companies, but the numbers indicate that advertisers focus on Facebook ads at a rate that is not approached by any other social media platform. Facebook ads derive their power from the wide and diverse base of advertisers and users alike.
2- Ease of use:
Facebook is making its advertising platform more intuitive and automatic, just a click on the Promote Post button takes you through a series of simple stages for your ad to become active (it may not be the professional way but it is the easiest when the ad doesn’t need a lot of detail).
3- Precise targeting:
The Facebook advertising system is built on interests and behaviors, in addition to the geographical and demographic information, it collects about its users and the users’ link to the advertiser, as well as their links to each other. All of this creates an endless number of combinations that are named for each one of them.
The advertiser on Facebook directs his ad to a specific segment known to Facebook in advance and separates its characteristics according to its product and the nature of its intended audience.
4- Intelligence and flexibility:
Artificial intelligence plays an important role in Facebook ad impression algorithms. Facebook helps you direct
Your advertising campaign has about 11 goals divided into three sections.
Whereas Facebook can target your ad in the form of
Automatic for optimum performance but leaves you to drive to work manually to get better and faster results if you have the know-how
Good with Facebook marketing as well as knowledge of your product and audience.
Does choosing the type of campaign on Facebook affect the results:
A common mistake when creating an advertising campaign on Facebook is choosing a campaign type that is inappropriate for your goals. You can make a great effort to present an attractive and wonderful advertisement, but you choose the wrong campaign type:
Not knowing the prevailing trends in the market:
In fact, when you do not know the developments and the latest news in the market, it means that you are giving way to other companies to
It precedes you to this news and benefits from it before you, and you know perfectly well that it is not good when we talk about a scenario
The competition.
Not speaking to the right audience is one of the most important mistakes on a Facebook page:
In fact, this is the most important and most common mistake among Facebook business page mistakes, in many cases
Instead of actually focusing on the nature and characteristics of our ideal customer, we publish and share offers from our point of view and overlook
Exactly about this important detail.
Not relying on content marketing techniques:
Today, content marketing is a really great and cheap way to boost the reach of your business
For commercial purposes, all you need is to create content that is appropriate with your target audience and compatible with the product or
The service you want to provide.
Leave a Reply