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Tag: Product concept in marketing

  • Privacy of Internet users

    Privacy of Internet users

    Privacy of Internet users

    Recently, we heard about Facebook’s problem with Apple

    The cause of the problem is that Apple has released new updates that prevent the Facebook app from accessing Apple’s customer data

    The argument of those responsible for Facebook is that if the new updates are activated for Apple, this will cause great harm to small companies who use their ads to reach customers, thus their sales will decrease.

    But Apple responded and said that the final decision will be for users to activate protection for their data, and accused Facebook of only seeking to collect the largest amount of data and personal information for users around the world, ignoring the user’s privacy.

    The issue will not be effective in Egypt due to the limited number of users of Apple devices, and owners of large and medium companies will be able to reach customers naturally

    But the idea will go to how to work for your company as an entity and a stable base among customers and how to target customers who will be the reason for increasing sales who are really interested in your activity.

    Dalilmsr is a company that explains the protection and security of your

    site so that:

    Your online privacy with a VPN app

    If you use your PC to work remotely, use a VPN app like Kaspersky

    Secure Connection to encrypt your data and protect it from prying eyes.

    All your internet activity will be encrypted when you use a VPN.

    The only thing your VPN server manager can see is the IP address,

    along with obscure data that is impossible to decipher.

    You just have to keep the following in mind:

    VPN apps hide your online activities from your manager in real-time,

    but you can still see your browsing history later right on your device.
    Installing a VPN app on your work device sometimes requires

    administrator account rights, and you may not have those rights.

    An easy way to hide your online activities is by using a VPN

    extension for Google Chrome (which works with Firefox and

    other browsers as well). These add-ons are designed to run on

    the browser only and do not require any administrator rights

    when adding them.

    And the easiest way to keep your browsing history hidden from

    the manager is to combine the use of a VPN and an incognito window.

    The Incognito window has the advantage of instant deletion

    of all cookies of your browsing history as soon as you close that window.

    Incognito windows are present in any browser, and they are

    useful for maintaining the privacy of the Internet.

    Using a VPN app installed by the company for you:
    Using a business VPN means that all the traffic you make on

    the device is encrypted on the company’s servers and all

    the websites you visit can be seen by your manager or a business owner.

    But your manager can’t access your home local network, so your

    browsing history on other devices isn’t at risk.

  • Why contract with an e-marketing company?

    Why contract with an e-marketing company?

    Why contract with an e-marketing company?
    The costs of e-marketing services are suitable
    within the budget limits available, marketing.


    Why contract with an electronic marketing company?

    We are all aware of the current era of technological developments

    and are able to deliver your product to the interested party

    Because this will make you better, why should you deal with an

    e-marketing company?

     The estimated online marketing team builds your BIC brand identity

    On a professional level, by creating and managing online campaigns

    that meet the requirements and needs of the public

     Externally contracting with an e-marketing company saves you time

    This is because as a business owner, you will not have enough time

    to run marketing campaigns on the Internet.

     

    Develop your website

    Create graphic designs

    Writing content

     

    But a professional e-marketing team will be able to do

    all the tasks with ease  It will be much more than financially that you are

    dealing with an e-marketing company

    The more you do it yourself because you will need

    the time that you buy all the tools for tracking, analysis

    And the rest of the steps for marketing

     

    You will get a great return on your investment

    Bill Gates once said

     

    If your business is not online, it will exit the business cycle

     Must be present

    Improve your strategy and reach, If you don’t have a strategy,

    you are wasting time and losing money.

    Your digital marketing agency will be able to help you come up

    with a strategy that covers everything from the type of your Twitter posts

    to the design of your Instagram feed. They’ll also be able to write

    blog posts that target SEO and secure your ranking on Google.

    keyword research, knowledge of paid advertising, newsletters,

    print marketing, events, etc

    The most important benefits and

    advantages of digital marketing

    solutions and services:

    The costs of e-marketing services are suitable within the budget limits available,

    whether for brands or marketing campaigns for start-ups and small projects

    Diversity of digital marketing channels, providing multiple opportunities

    to target potential and existing customers. 

    Detailed targeting options for the right audience in any marketing

    or advertising campaign, including demographic characteristics

    such as geographic location, language, age, interests

    , keywords and search terms, income level

    The ability to expand and target new markets and different customer

    categories by developing customized and interactive content at the lowest costs

    Diversity of advertising solutions and appropriateness of advertising

    cost calculation options for different campaign objectives such as

    “Pay-Per-Click Ads – Payment Options for Ad Views”

    on various e-marketing channels

    Achieving a high rate of return on investments due to the exceptional

    interaction rate with campaigns and content tailored to precisely targeted

    customer categories 

    E-marketing campaigns and channels operate continuously 24 hours a day,

    seven days a week, with the ability to determine the best times for

    publishing marketing content or displaying advertisements in terms

    of interaction and suitability for the target audience.

    Improve content quality by analyzing engagement reports and engaging

    audience characteristics

    Communicate professionally and effectively with the base of followers

    through personal messages and comments 

    Improve your business’s reputation through the quality and type of

    content posted and the speed and style of responding to positive

    and negative comments and ratings

    Preparing, launching, and managing appropriate advertising

    campaigns on social media sites dedicated to achieving the desired

    marketing objectives such as increasing the reputation of your project

    or company, promoting the available products or services,

    increasing the number of potential customers.

  • دور الإنستجرام فى التسويق الالكترونى.

    دور الإنستجرام فى التسويق الالكترونى.

    دور الإنستجرام فى التسويق الالكترونى.

    دور الإنستجرام فى التسويق الالكترونى.

    منصة الانستجرام هي إحدى أفضل المنصات التي يمكن أن تستخدمها الشركات للتسويق لمنتجاتها،
    وزيادة المبيعات، وتقوية العلاقات مع العملاء

    90% من رواد انستقرام يتابعون علامة تجارية واحدة على الأقل على المنصة، و 60% منهم اكتشفوا منتجات وخدمات جديدة.

    ثلثي المنشورات الأكثر انتشارًا على منصة انستقرام لها طابع تسويقي.
    لذلك فرواد انستقرام يتفاعلون مع التدوينات التسويقية ولا يتجاهلونها كما هو حال معظم الشبكات الاجتماعية الأخرى.

    30% من رواد انستقرام اقتنوا منتجات وخدمات اكتشفوها على المنصة.

    تبيّن هذه الإحصاءات أنّ رواد انستقرام لا يمانعون متابعة ومشاركة المحتويات التسويقية،
    وذلك على خلاف المعتاد في الشبكات الاجتماعية، وربما يكون السبب في ذلك أنّ انستقرام منصةٌ بصرية بالأساس.

    لذلك فإنّ الشركات والمشاريع التي تعرض منتجاتها بطريقة فنية ومبتكرة عبر الصور والفيديوهات يمكن أن تحظى بإعجاب الناس ومتابعتهم، كل هذا يجعل التسويق عبر الانستقرام استثمارًا مربحًا

    دور الانستجرام فى التسويق الالكترونى
    أفضل شركة تسويق

      1- تحديد الجمهور

    تستهدف الشريحة الأكثر قابلية لشراء منتجاتك وخدماتك. لا شك أنّ لديك فكرة أولية عن عملائك المحتملين. ما عليك الآن هو أن تعرف نوع المحتوى الذي يتفاعلون معه، والهاشتاجات التي يستخدمونها، والحسابَات التي يتابعونها.

    2-التفاعل مع المنشورات

    : تفترض أنّ المستخدمين الذين يتفاعلون مع المنشورات والصور والفيديوهات التي تنشرها، سواء عبر الإعجاب أو المشاركة أو التعليق، يحبون المحتوى الذي تقدمه.

    لذلك فإنّها تزيد احتمال حصولهم على منشوراتك. لذا، فاحرص على جعل متابعيك يتفاعلون مع محتواك

    3- الهاشتاج

    الهاشتاجات: التي تضعها في منشوراتك بالحسبان لتخمين الموضوع الذي تتحدث عنه. يسمح انستقرام بوضع 30 هاشتاقًا في كل تدوينة، لكن عليك ألا تبالغ في استخدامها،

    فقد أظهرت بعض الدراسات أنّ العدد المثالي للهاشتقات في كل منشور ينبغي أن يكون محصورًا بين 8 و 11 هاشتاقًا.

    4- الحساب

    أول شيء عليك فعله بعد إنشاء حسابك التجاري، هو إعداد ملفك الشخصي، سنستعرض في هذه الفقرة العناصر الضرورية التي ينبغي إعدادها لتنظيم حسابك وتحسينه.

    5- المحتوى

    إنشاء محتوى جذاب وممتع ومفيد. ينبغي أن يكون المحتوى ذا جودة عالية، وأن يعبر عن علامتك التجارية، ويناسب أذواق متابعيك. ستتعلم مع مرور الوقت نوع المحتوى المحبب لمتابعيك ويتفاعلون معه.

    صحيح أنّ هدفك هو التسويق عبر الانستقرام لمنتجاتك، وهذا يقتضي غالبًا أن تنشر محتويات ترويجية جادة، لكن لا ينبغي أن تنسى أنّ الناس يأتون إلى انستجرام وبقية الشبكات الاجتماعية للاستمتاع والترفيه. لذلك حاول أن تضفي على منشوراتك لمسة من المرح من حين لآخر، أو حتى تنشر صورًا طريفة حتى لو لم تكن لها علاقة بالمنتجات التي تبيعها

    6- الصور

    الصور هي أكثر المحتويات ،واكثر ماتستخدمة شركة دليل مصر  وتحظى بتفاعل أكبر بـ 36% من المتوسط. لذا لا جرم أنّها تحظى بحصة الأسد على منشورات انسجرام. نظرًا لأهمية الصور على انستقرام، عليك أن توليها عناية خاصة، وأن تستخدمها بكثافة في التسويق عبر الانستقرام. عليك أيضًا ألا تكتفي بنشر صور المنتج فقط، وإنّما يُفضّل أن تنشرها في وضع الاستخدام.

    7- الاعلانات

    الإعلانات هي أسرع طريقة للتسويق عبر الانستجرام، وجذب المزيد من المتابعين وزيادة المبيعات، كما أنّه يمكنك التحكم فيها، وتحديد الشريحة التي تستهدفها بالإعلانات مثل: العمر، والموقع الجغرافي، والعلامات التجارية التي يتابعها الجمهور المستهدف بالإعلانات.

    مثلا، إن كنت تملك متجرًا إلكترونيا لبيع الأدوات المنزلية في منطقة معينة، فيمكن أن تستهدف رواد انستقرام الذين يقطنون في تلك المنطقة، وينتمون إلى الشريحة المستهدفة (مثلا، الإناث بين 18 و 45 سنة)، ويتابعون العلامات التجارية لمنافسيك. من المهم أن تعلم أنّ إعلانات انستقرام ستوصل الناس إلى صفحة الهبوط، لكن هذا لا يعني أنهم سيشتَرون بالضرورة.

    8- النتائج

    معلومات مفصلة عن كل منشور، مثل حجم التفاعل والمشاهدات وغير ذلك.

    عدد الأشخاص الذين زاروا ملفك الشخصي.

    معلومات عن المتابعين، مثل نسبة زيادة أعداد المتابعين، وديمغرافية المتابعين، مثل الجنس والسن، والمناطق الجغرافية التي يقطنون فيها، إضافة إلى معلومات مهمة أخرى.

    عدد مشاهدات قصص انستقرام

    منصة انستقرام هي تابعة لفيسبوك، وبالطبع لهاأهمية وقوة اعلانات الفيسبوك خصوصاً في هذا الوقت، نظراً لأن فيسبوك يمتلك الكثير من البيانات والمعلومات المعقدة والمتطورة للغاية والتي يستغلها في الاستهداف.

    لهذا الحملات الإعلانية على فيسبوك وانستقرام قوية للغاية

    لذلك لابد من ان استغل انستجرام قبل أن تقل قوته وتأثيره في المستقبل

    ولتحقيق هذاتتطلب شركة تسويق ممتازة

    لتقدم لك أفضل  عملية اختيار وإعداد وإدارة حملاتك الإعلانية بشكل فعال
    ووجود خبرة مسبقة مع اختيار أفضل شركة تسويق إلكتروني  ” دليل مصر”

    كما توفر حلول وخدمات ايضاً وتطوير وإدارة حملات الإعلانات الرقمية على منصات التسويق الإلكتروني.

    العنوان 124 شارع النزهه – ميدان تريومف – مصر الجديده

    موبايل01200996768–01153386244–01008109788

     

  • The Role of Instagram in E-marketing

    The Role of Instagram in E-marketing

    The Role of Instagram in E-marketing

     

    The role of Instagram in e-marketing.

     Instagram platform is one of the best platforms that companies can use to market their products,

    increase sales, and strengthen relationships with customers. 90% of Instagram users follow at least one brand on the platform, and 60% of them discover new products and services.

     

    Two-thirds of the most popular Instagram posts are marketingTwitter Marketing | Email Marketing Company. Therefore, Instagram users interact with marketing posts and do not ignore them, as is the case with most other social networks. 30% of Instagram users have purchased products and services they discovered on the platform.

     

    These statistics show that Instagram pioneers do not mind following and sharing marketing content, unlike the usual in social networks, and perhaps the reason for this is that Instagram is primarily a visual platform.

     

    Therefore, companies and projects that display their products in an artistic and innovative way through photos and videos can be admired and followed by people,

    all of this makes Instagram marketing a profitable investment.

     

    The role of instagram in E marketing
    Marketing Agency

     Define the audience

    Target the segment most likely to buy your products and services. No doubt you have an initial idea of your potential customers.

    Now you need to know what kind of content they interact with, what hashtags they use, and what accounts they follow.

     Interact with publications

     Assume that users who interact with your posts, photos, and videos, whether by liking, sharing, or commenting, like your content.

    So it increases the likelihood that they will get your posts. So, be sure to get your followers to interact with your content

     The hashtag

    Hashtags: you put into your posts to guess the topic you’re talking about. Instagram allows 30 hashtags per post, but you shouldn’t overuse it,
    some studies have shown that the ideal number of hashtags in each post should be between 8 and 11.

     Account

    The first thing you need to do after creating your trading account is to set up your profile. In this paragraph,
    we will review the necessary elements that should be set up to organize and improve your account.

     Content

    Create engaging, interesting, and useful content. The content should be of high quality, express your brand, and suit the tastes of your followers.

    Over time, you will learn what kind of content your followers like and interact with.
    It is true that your goal is Instagram marketing for your products, and this often requires you to publish serious promotional content,

    but you should not forget that people come to Instagram and the rest of the social networks to enjoy and be entertained.

    So try to give your posts a touch of fun every once in a while, or even post funny pictures even if they have nothing to do with the products you sell

     Pictures

    Images are the most content, the most used by Daleel Misr, and 36% more interaction than the average.

    So there is no doubt that she has the lion’s share of Instagram posts.
    Due to the importance of Instagram photos, you have to pay special attention to them, and use them extensively in Instagram marketing.

    You should also not only publish product images, but it is preferable that you publish them in user mode.

     Ads

    Ads are the fastest way to market through Instagram, attract more followers and increase sales,
    and you can control them, and determine the segment you target with ads such as age, geographical location,
    and brands that the target audience follows with ads. For example, if you own an online store that sells home appliances in a specific area,

    you can target Instagram followers who live in that area, belong to the target segment (eg, females between 18 and 45 years old), and follow the brands of your competitors.

    It’s important to know that Instagram ads will get people to the landing page, but that doesn’t mean they’ll necessarily buy.

     Results

    Detailed information about each post, such as engagement volume, views, and more. The number of people who visited your profile.
    Information about followers, such as the percentage of increase in the number of followers, the demographics of followers, such as gender and age, and the geographical areas in which they live, in addition to other important information. The number of views of Instagram stories The Instagram platform is affiliated with Facebook,

    and of course, it has the importance and strength of Facebook ads, especially at this time, given that Facebook has a lot of complex and highly sophisticated data and information that it exploits in targeting.

    This is why the advertising campaigns on Facebook and Instagram are very powerful, so I must take advantage of Instagram before it decreases in strength and influence in the future,

    and to achieve this requires an excellent marketing company.

    To provide you with the best selection, preparation, and effective management of your advertising campaigns

    Having prior experience with choosing the best e-marketing company, “Daleel Misr”

    It also provides solutions and services, as well as developing and managing digital advertising campaigns on e-marketing platforms.

    Address 124 Nozha Street – Triumph Square – Heliopolis

    Mobile 01200996768-01153386244-01008109788