Facebook Policies

The problem of closing and restricting advertising accounts for Facebook advertisers has increased significantly in the recent period

And without clear or public reasons for the violations that led to the closure of the advertising account and its restriction from creating ads
In this article, the most important reasons for closing and restricting advertising accounts will be explained.

Sponsored Ad:

An advertisement that is created within a social networking site.

In order to reach a target audience interested in the topic of what the account holder or a company is marketing to, with the aim of selling the product to him and making a financial profit from this process, Facebook Ads Types:

Promotion offers:

This type of Facebook ad is suitable for shop owners who offer offers very much, as you specify your offers to promote them directly, and these offers include discounts to attract customers more broadly.

Customer data collection:

This type of marketing targets customers who are interested in the same activity as your page, and shows the advertisement to them, and provides them with all the information about your business to increase their purchase ability.

Like your page:

This type plays a big role in increasing the number of fans on your page, which gives it higher reliability. The most beautiful is that the target audience of fans is according to several statistics, which enables the advertisement to target people who have the same interests as your page, which in turn reflects positively on your advertising campaign.

Features of advertising on Facebook:

Why do I do ads on Facebook specifically and not on other sites?

The best way to display the features of Facebook as an advertising platform is the statistics, so these are the most important Facebook site statistics that will help you and convince you to advertise permanently on the site:

1- The number of active Facebook users globally is about 2.45 billion monthly users.

2- About 74% of users are high-income earners.

3- 1.62 billion visits to Facebook daily.

4- 74% of the 1.62 billion visitors access the site every day.

Features of promoting Facebook pages in Daleel Misr:

1- The process of creating the lowest steps:

Daleel Misr designs advertising images and videos to create the ad on your behalf according to the specifications you want.

2- Targeting the audience:

We choose the people you want to show your ad to by creating custom audiences based on a combination of elements such as location, interests, and more, and we can also create similar audiences based on people who have already shown interest in your Page.

3- Set your budget:

Choose how much or how little you want to spend on promoting There is no uniform overhead cost to promote your page, the amount you pay to promote your page always depends on how many people you want to reach and how long you want to run your promotion for, and we make a step-by-step plan for The suggested budget is right for you.

4- Costs:

Controlling the reduction and increase of advertising campaign costs in times of increased interaction and increased customer demand.

Reasons for refusing to advertise on Facebook:

1- Advertisements related to financial services.

2- Finding a suitable company in managing social media pages so that you can follow your page on Facebook, so leave the management of the page to an expert who distinguishes you in front of your competitors.

3- Advertisement of gambling and betting.

4- Political advertisements.

5- Branded content. You should use clear branded ads and not use the Facebook sign or any other brand.

6-Things that incite violence and pose a danger to society.

7- Encouraging killing, terrorism, hatred, and criminal activities.

8- Likewise, advertisements for bullying.

9-Privacy, avoid violating the intellectual property of other trademarks, Facebook will ban advertising immediately.

Ways to avoid ban or suspension of Facebook advertising account:
Learn with us the most important ways to avoid suspending or banning a Facebook advertising account and the most important Facebook policies that you must follow

There are more than 4 million companies currently advertising on Facebook every day There are countless ad accounts suspended or disabled for various reasons.

Ads, landing pages, and business practices must not include any misleading, false, or deceptive content, including misleading claims, offers, or tactics.

In most cases, it is preventable if you know what to do. It is known that banning the ad account is destructive to any business. As trying to re-enable your account is almost impossible.

I mean, the advertisements that you refuse to do, are one of the things that no age will be able to see, and they are contrary to the norms of societies and immoral, such as for example:

1- Weapon ads.

2- Advertisements for brands.

3- Non-original products.

4- Liquor and cigarettes.

5- Medicines that do not have licenses.

6- Porn content.

7- Ads that contain racism.

8- Violence and threats.

– Anything other than these needs. I know that the reason for refusal is not difficult to solve.
Too many disapproved ads:

Don’t leave any disapproved ads on your account as this may cause Facebook to scrutinize your ads more closely and may even close your account completely.

It’s important to know that deleting past disapproved ads will not hide them from Facebook, because Facebook keeps these ads in a separate log, but leaving them in your account is like spreading red flags everywhere.

When an ad is rejected, it is essential to delete the disapproved ad as soon as possible, especially if you are planning to launch another ad.

A familiar mistake many advertisers make is to launch a new ad as soon as they get another ad rejected, which reduces their chances of getting approved for the second ad.

And remember, if the ads are disapproved too much, your ad account will be disabled.

General tips to avoid being restricted to ad accounts:

1- Test the ad you want to place first before placing a large number of copies.

2-You should take a look at the site’s policies, especially in relation to these sections: Prohibited Content, n

Policy overview.

3- Enter your payment information only when you are ready to do so.

4- Instead of using a personal advertising account, it is better to use the Business Manager account as it is easier to recover if there is a problem compared to the personal account.

5- Look carefully at the comments on the ads and if you see any negative comments, respond to them immediately.

6-Be is careful not to repeat the advertisement too often, because this increases your exposure to negative interactions.

7- Make a final analysis of the ad copy, ad design, and target page before trying to approve it.

How do you know that your Facebook account has been banned or disabled by the Facebook administration?

If you disable the Facebook management of your account on the Facebook website, a message will appear informing you when you try to log into your account, and if you do not see such a message, you may have another problem logging in.

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Choose the type of advertising campaign

Choosing the type of advertising campaign affects the results

All you need to know to create an advertising campaign
E-marketing via Facebook:

Marketing through the Facebook platform is one of the easiest and fastest ways to promote, as the Facebook site is popular among many demographics, with 2.45 billion monthly active users.

Therefore, it is the first and easiest option among the means of electronic marketing. Facebook ads help you achieve one of three types of marketing campaign objectives:

1- Awareness: building brand awareness or increasing reach.

2- Consider: Send traffic to your website, increase engagement, encourage app installation, watch the video, generate leads, or encourage people to connect with you on the page.

3- Conversion: Increase purchases or leads through your site or app or drive actual traffic to offline stores and stores.

With detailed targeting options for this huge group of users, Facebook is a great platform to get started with social media advertising.

With ads, you can direct users to your Facebook page or website.

And as soon as you choose to advertise on Facebook, your ad begins to reach the target group.

But you will always need new ideas and content that draw people’s attention, whether through design, video, or motion video.

Why do we advertise on Facebook? And on the Internet in general:

The number of social media users in the world has reached more than 04 billion users, a huge number that no means of communication or news transmission throughout history has achieved or approached.

Until recently, publishing on websites or on social media was enough to deliver your message to a large number of users, but with the huge amount of daily publication and digital noise, it has become easy and even certain that your voice will be lost among the voices, especially if you have not worked hard. To build a mass base of followers. Even with this rule, the normal or natural reach will not exceed 20 percent, at most, for publications that receive interaction from the audience.

Reducing the natural reach of Facebook Page posts was an inevitable result of Facebook’s policies to give more space to paid ads and social posts to your inner circle, which is why Facebook was originally created.

From the above, it is imperative for us to have any activity on social media and the imperative to rely, even partially, on paid advertisements to reach a larger segment of the interested audience.

Reasons why Facebook advertising is your best option:

1- Efficacy:

Facebook ads are considered the most effective among social media, although some platforms may be more effective for certain sectors, such as ads between companies, but the numbers indicate that advertisers focus on Facebook ads at a rate that is not approached by any other social media platform. Facebook ads derive their power from the wide and diverse base of advertisers and users alike.

2- Ease of use:

Facebook is making its advertising platform more intuitive and automatic, just a click on the Promote Post button takes you through a series of simple stages for your ad to become active (it may not be the professional way but it is the easiest when the ad doesn’t need a lot of detail).

3- Precise targeting:

The Facebook advertising system is built on interests and behaviors, in addition to the geographical and demographic information, it collects about its users and the users’ link to the advertiser, as well as their links to each other. All of this creates an endless number of combinations that are named for each one of them.

The advertiser on Facebook directs his ad to a specific segment known to Facebook in advance and separates its characteristics according to its product and the nature of its intended audience.

4- Intelligence and flexibility:

Artificial intelligence plays an important role in Facebook ad impression algorithms. Facebook helps you direct

Your advertising campaign has about 11 goals divided into three sections.

Whereas Facebook can target your ad in the form of

Automatic for optimum performance but leaves you to drive to work manually to get better and faster results if you have the know-how

Good with Facebook marketing as well as knowledge of your product and audience.

Does choosing the type of campaign on Facebook affect the results:

A common mistake when creating an advertising campaign on Facebook is choosing a campaign type that is inappropriate for your goals. You can make a great effort to present an attractive and wonderful advertisement, but you choose the wrong campaign type:

Not knowing the prevailing trends in the market:

In fact, when you do not know the developments and the latest news in the market, it means that you are giving way to other companies to

It precedes you to this news and benefits from it before you, and you know perfectly well that it is not good when we talk about a scenario

The competition.

Not speaking to the right audience is one of the most important mistakes on a Facebook page:

In fact, this is the most important and most common mistake among Facebook business page mistakes, in many cases

Instead of actually focusing on the nature and characteristics of our ideal customer, we publish and share offers from our point of view and overlook

Exactly about this important detail.

Not relying on content marketing techniques:

Today, content marketing is a really great and cheap way to boost the reach of your business

For commercial purposes, all you need is to create content that is appropriate with your target audience and compatible with the product or

The service you want to provide.

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What is search engine marketing?

The method of search engine marketing is one of the most effective ways to grow projects and businesses in highly competitive markets. With millions of businesses vying for better visibility on search engines to attract potential customers.

What is search engine marketing?

Search Engine Marketing (SEM) is an e-marketing strategy used to improve the visibility of your site in search engine results pages, although the term is used to describe both organic as well as paid SEO, it now refers to paid search ads.

Search engine marketing is also referred to as paid search or pay-per-click (PPC).

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive market.

With millions of businesses vying for better visibility on search engines, advertising has never been more important on the Internet, and search engine marketing is the most effective way to promote your products and grow your business.

Benefits of Search Engine Marketing:

Search engine marketing is one of the e-marketing strategies that have many benefits and advantages

You must know, dear reader, the marketing benefits that you can get through search engines

So if you have a website and work on e-marketing through it, e-marketing is through

Search engines give you a lot of diverse marketing benefits, and Egypt Directory Company for E-Marketing works

To achieve those benefits and marketing advantages that the customer wants to achieve through marketing through search engines

So, the marketing benefits that you want to get through search engine marketing, which are as follows:

Reach customers faster:

One of the advantages that search engine marketing gives is that it is one of the distinctive marketing means that works to reach customers faster, as search engines are one of the best marketing means that work to reach the largest number of targeted customers faster, as in search engine marketing there are two types of search engine marketing, which works to reach the largest number of target customers, as

The first type: of search engine marketing helps to reach the largest number of target customers, as paid search engine marketing, which means paying for the number of clicks that are clicked on different websites.

There is also free search engine marketing, which works to reach the largest number of target customers and effectively market products, goods, and marketing services. Therefore, dear reader, you can reach the largest number of target customers and thus reach the largest number of target customers faster. Therefore, marketing through Search engines is one of the best marketing tools that many websites and blog owners need, through which they reach the largest number of target customers faster, and therefore one of the first marketing benefits that you get through marketing through search engines.

Increase brand awareness:

One of the marketing benefits that you get from search engine marketing is to work on increasing brand awareness of many marketing products, goods and services that are presented on different websites. Research and work to increase brand awareness, where search engine marketing increases the appearance of websites and blogs in the results of global search engines, and thus increases brand awareness of the various websites that are marketed through search engine marketing.

Save a lot of expenses:

One of the marketing benefits that many websites and blog owners need when marketing through search engines is that the marketing method that he uses saves a lot of marketing expenses and costs, as search engine marketing saves a lot of marketing expenses. It is one of the marketing means that works to save a lot of marketing expenses. If you want a distinctive marketing method, you get the fastest marketing results ever, and you get to save a lot of marketing expenses that you spend on various marketing means.

Know how to define the target audience

Email marketing terms via search engines:
Here are some of the more common terms also used to refer to search engine marketing activities:

Paid search ads.

Paid search ads.

Pay-per-click (PPC).

Some ads, especially those shown to mobile search users, may be charged by the number of clicks that result in a call directly from a smartphone.

Cost per click (CPC).

Cost per thousand impressions (CPM).

Most search ads are sold on a CPC basis, but some advertising options can also be sold on a CPM basis.

The difference between search engine marketing and search engine optimization:

In general, search engine marketing refers to paid search marketing.

And the payment for it is Google in return for displaying companies’ ads in search results

SEO is completely different from this concept, companies here do not pay for SEO, but they get

Free place in search results, by getting

How to define the target audience

How define the target audience is one of the most important things that marketers should focus on for their products because it is the most important thing that leads to success or failure in promoting products or even promoting web pages.

What is the target audience?

The target audience expresses the customers and individuals who are likely to visit our websites over the Internet and then become the most interested in the products and services that we provide through our websites, and this audience consists of some of the features that distinguish it. Such as: gender, age, education and location.

Target audience analysis:

Correctly accompanied and fragmented group or target audience gives a significant part of sales or raises the ranking of the site, blog or page. The five well-known questions that must be answered when selecting a CA:

What does the consumer get?

Who is this potential customer?

Why does he want to have this, and what are his needs and motives?

When and when?

To where? (Internet, shop near the house, large supermarkets).

Relevancy to the target audience:

Target audience research is a process of gathering information, but even if the target group is defined correctly this does not guarantee the success of the promotion of goods and services or the interest of the audience in the account articles, relevance – this is the correspondence or relevance, then the amount of information that matches the query. The relevant page and content is created by a particular topic, and audience relevance is determined by the correct selection of information.

What is the difference between the target audience and target market?

Some people make a mistake in confusing the concepts of the target audience and the target market, and although both of them are linked by a positive relationship, each is an independent concept of itself, as we will explain.

First the target audience:

A target audience is defined as a group of specific people that your brand is targeting.

These people may be real people (target audience) or legal persons (commercial companies or markets).

This audience is determined based on a set of demographic characteristics such as age, education, marital status, interests, financial level, purchasing behavior…etc.

Second, the target market:

It is the larger and more general picture of the marketing targeting process. If we say that you intend to promote a specific sports product, then your target market is sports clubs, competitions and various gyms, and your target audience is the participants in these clubs from athletes and those interested in the field.

Thus, the target audience becomes part of the target market as a whole, and its importance is that it is the cornerstone on which the optimal method of marketing is determined.

Know the reasons for creating an online store

What is the difference between target audience and personality:
There is a huge difference between the target audience and the personality, which is:
the target audience:
The data most commonly used when determining the target audience for a company are:

1- age.

2- sex.

3- Educational background.

4- Purchasing power.

5- Social class.

6- The site.

7- Consumption habits.

Persona

In marketing, personals are the profiles of buyers who will be your ideal customers.

They are fictional characters that have the same characteristics as your real customers. They are developed based on target audience research and may help you better guide your marketing plan.

A character is someone who might be interested in what you have to offer as it is very relevant to your brand and you should make an effort to make them a customer and keep them for the long term.

Personal involves deeper and more detailed research from the target audience because it includes:

1- Personal characteristics.

2- Lifestyle.

3- Interests.

4- Interact on social networks.

5- Professional information.

How to define your target audience:

Now that you know why your target audience is important, it’s time to define your first audience group. Here is a list of characteristics you should keep in mind (use the attached worksheet for guidance):

1. Demographics:

Demographics are the criteria you use to describe a specific part of the population. Some examples of demographics include:

the age.

sex.

income.

Social status.

Profession/industry.

Educational level.

2. Location:

You can also narrow your audience based on geography or location.

You can choose a district, city, county, state or country, you can also select by distance.

For those who want to run an online business for clients or customers all over the world, you may not need to set a location. However, it is possible that as your business grows, you will see some cities or countries that most of your customers tend to.

You can target those areas specifically later, or switch to other sites that can provide the opportunities you want.

Best Email Marketing Company:

Daleel Misr is considered one of the best e-marketing companies specialized in creating guaranteed and successful advertising campaigns via the Internet and modern means of communication and making the best targeting that helps you spread.

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