What is digital marketing?
Digital marketing basics and tools
What is digital marketing?
Many people have heard of the term digital marketing,
as this name has spread in recent years with
the development of technology and modern science.
There is a great demand for this field, but unfortunately,
most people who try to enter the field of digital marketing find
it is difficult to understand it.
You do not find the right and useful information to start or
take a step in the field of digital marketing And for that,
in Dalil Misr, the best electronic marketing company,
we will provide you with everything you need to know about
digital marketing and how to establish a right and enter
the field you understand all the methods, strategies and
tools in this field.
What is digital marketing or digital marketing?
Marketing has been known since antiquity, but with
different methods and methods of promotion, it was
not known by a specific name With the development
of science and technology, the concept of marketing
and promotion via the Internet and modern
means spread.
Therefore, in a very brief way, the definition of digital
marketing is It is the marketing of services, products
and any commercial activity through the Internet
and modern means.
This is what distinguishes it from traditional marketing,
which uses traditional and old means
Digital marketing methods are many many and have many
advantages that we will learn about in this article.
Advantages of digital marketing
With the development of modern science and the spread of
platforms and means of technology and marketing through
modern means And the adoption of digital marketing on these
means and methods then access to customers has become faster,
easier and at a lower cost.
You can also define and customize your target audience
accurately and correctly Unlike traditional marketing, which costs
you a lot, it is difficult to find and select a specific audience.
Also, the interaction is limited and small, Therefore,
marketing through modern means such as social media
platforms, Google marketing, and much digital marketing
methods are the most critical tools for entrepreneurs and
commercial activities.
Digital marketing platforms
Many novice marketers are looking for the most important digital
marketing platforms Therefore, in this paragraph, we will talk
about the most important branches and departments of
digital marketing includes:
Search Engine Optimization (SEO) Marketing
Whereby creating a website, blog or store and preparing your
the site to be suitable for search engines Apply SEO criteria in
order to appear on the first pages and publish search
results will increase your visitors.
Expand your business and increase your sales
Paid Advertising Marketing (SEM)
Creating ads on Google in order to bring in more visitors,
it is an effective and fast way and enables you to reach your
target customers with ease.
Social media marketing
One of the most important means of digital marketing is to
promote through social media platforms Facebook, Twitter
and Instagram By creating unique content and defining
a clear marketing strategy and plan, you can target your
audience through social media with ease.
You also find good interaction, also try to diversify your
content between visual, audio and images.
Digital marketing basics and tools
We will talk about the most important tools and means
used in digital marketing, including free and paid,
which are as follows.
Buffer
It is considered one of the most important digital marketing
methods and tools, as it helps you in preparing reports on
the performance of your publications on social media.
Also, through it, you can manage your accounts on social media,
schedule publications and publish them without referring
to your accounts, thus saving you time and great effort.
Google Analytics
If you have a website and want to know the behaviour of the website
visitors and their interest in the content you provide, this tool provides
you with analytics on your visitors, type of category and traffic sources,
and defines your audience in a custom way, as it helps you in paying
advertising and targeting correctly.
Google Trends
An important tool in marketing where you can find out the most
important topics that people are looking for and give you ideas about
popular topics that can be exploited and written about.
Mail Chimp
It is an e-mail marketing tool, through which you can send
promotional messages via e-mail, divide your advertising campaign
and properly target the audience in an optimal way.
Search
This tool is important for website owners, through which you
can analyze your competitors and find out the keywords
they use You can also learn about the possibility of
competition for a specific word and the possibility of targeting it.
Canva
A platform through which you can prepare easy and simple
designs for your content, and it also gives you simple and
professional design ideas and models.
The difference between digital marketing and social media
Many confuse the concept of digital marketing with the term
social media marketing.
social media Digital marketing
And frankly, they are right because the two terms are very similar,
as social media marketing is considered a part of digital marketing
or digital marketing.
Digital marketing is a comprehensive term, which is more
general than social media marketing, as it includes social media.
Marketing through SEO and paid advertising e-mail marketing.
Finally, to learn digital marketing, you must have a sense
of research and exploration, and a love of learning and challenge
Also, your language must be good, especially English, because
language has become an essential thing in the world of
digital marketing I would like to remind you that we are in
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We offer you many services in e-marketing and digital marketing,
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