Search Engine Optimization
The term search engine optimization or SEO is a common and important topic
for many website owners. It is a vital digital marketing tool
So we will talk about search engine optimization,
what it is useful for websites, and how search engines work
What is SEO or search engine optimization?
SEO is an acronym for (Search Engine Optimization)
It is used to improve the appearance of websites, as it helps you appear
on the first page of search engine results in Google by studying how
search engines work and the factors affecting the arrangement and improvement
of results and the treatment of some errors and problems in websites
Search engine development is one of the branches of e-marketing that
aims to increase the number of visits to a particular website
Although the term is an acronym for “search engine optimization”,
this concept is more about people than search engines.
Where it is about:
Understand what users are searching for on the Internet, the answers they
seek to find, and the words they use in their search. So is the type of content
they consume.
Importance of Search Engine Optimization (SEO)
If you have a website or online store on Google or you have a business
and you want to grow this business and increase visitors and sales to your site
SEO is your guide to leading search results, so the benefit of SEO lies
in raising your site’s ranking in search engines and thus increasing
your business
Despite the intense competition, following these SEO standards and tips
is your only way to get on the front pages
This is what we will learn about in the next paragraph
The most important criteria for search engine optimization
One of the most important SEO factors and rules and tips to follow to
improve your visibility in search engines
1- Quality of content
Content is King Content is a vital part of SEO because it is the tool
you use to reach and engage with audiences.
Therefore, it must be taken into account that the content is
not taken from another site.
To be of value to the browsers. So put yourself in the place of the audience,
and make sure that it meets the needs of the visitors
2- PageRank
It depends on the presence of internal and external links. (page power)
3- The rate of visits to the site
CTR click rate and the number of clicks or total traffic.
4- Choosing the right keywords
This is an essential element in order to gain visitors.
5- Website Design:
The web design process must take into account that the design matches
the content of the site in attractive colors that are comfortable to the eye and
responsive to different types and dimensions of different devices and screens.
Sections and stages of SEO
SEO is divided into two parts, internal and external SEO
first: On-Page SEO
It is all the operations and modifications that we make on the site itself to be
configured for search engines, which is one of the basics of SEO:
improving titles and descriptions
1- Add keywords or meta tags.
2- How to choose the page link and add words to it.
3- Decorations for pictures inside the site.
4- Correct headers H1, H2, H3
5- Most importantly, the content of the page must be unique and
not copied from other sites And other operations that will
increase your site’s ranking in search engines.
6- Improving the structure of the site.
7- Optimize URL structure and make it SEO friendly
8- Make your site easier to navigate.
7- Providing high-quality content and services.
9- Improve the way you use images.
11- Dealing with crawlers.
12- Using txt. robots file effectively and create a sitemap
13- Learn about “nofollow=rel” for links.
14- Smartphone SEO Optimization.
Second: Off-Page SEO
It is all the operations that we do outside the site to gain the confidence
of search engines and raise the site’s ranking in Google through
External links that point to your site (backlink), must be in the correct way
in order to avoid the problems of your site by Google.
The basis of the big SEO:-
It is to obtain links to your site on other sites. From the point of view
of the search engine, it is unacceptable for the site owner to make external
links to his site himself. Rather, external links are obtained by Internet users.
If the site provides useful content, users will transfer it automatically
(from Google’s point of view).
So as you can see SEO is a complex task that includes many techniques,
tactics, and best practices
It needs highly experienced and efficient specialists, so we at Dalil Msr
offer search engine optimization service with the best skilled and experienced
Moreover, best practices are always evolving as consumer and web user
behaviors change as new technologies emerge
White hat and black hat styles ”white hat”
It means SEO techniques, best practices, and strategies that comply
with the laws and conditions stipulated by search engines.
It primarily aims to benefit users and provide better results for their search.
Browse the Forsa website.
Black hat
It refers to techniques and strategies that aim to deceive search engines
into getting higher traffic and more traffic from users.
Black Hat SEO strategies may actually achieve higher numbers,
but they nevertheless expose your site to the risk of being penalized
and banned by search engines, and your site may even be removed
completely from the search results pages, and this may cost you huge financial losses.
Be sure to avoid them and stick to sound strategies and techniques.
The main principles and basics of SEO optimization
Create your pages for users, not search engines.
1- Do not deceive your website users.
2- Avoid resorting to tricks and devious ways to improve your ranking on the search results page.
3- Ask yourself before doing anything: “Is this helpful to my visitors?” and “Would I do this thing if he wasn’t here.
