Tag: marketing

  • The most important skills and arts of successful effective marketing for the marketing employee

    The most important skills and arts of successful effective marketing for the marketing employee

    The most important skills and arts of successful effective marketing for the marketing employee.

     

    In this paragraph, I’m going to discuss a few reasons for The most important skills and arts of effective and successful marketing for a marketing employee Firstly, Learning the skills, arts, Scientific and technological development has led to radical changes in the labor market, where the promotion and marketing of products and services have become one of the most important jobs required at work, and therefore Secondly, it is imperative for the marketer to have creative and personal e-marketing skills in order to increase sales and services.

    Therefore, in this article, we learn about the most

    important skills and elements  of marketing and the most

    important tips on how to develop them and improve

    personal skills.

    The most important skills for

    successful and effective marketing

    In this paragraph, we will learn about the most important skills

    of the marketing job, which a marketing employee Moreover, should

    possess in his work Communication and Speaking Skills

    in Marketing. and then marketing for a specific product or service requires

    the marketer to  possess the skill of communicating

    with customers and clients, in order to  persuade them

    to buy the product or interact with it.

    Therefore, it was necessary to have the skills of marketing,

    persuasion, and written and verbal communication.

    Communication may be in writing, such as in advertising

    campaigns, or marketing messages.

    Communication may be verbal because it has an important

    role in persuasion and getting to know more details.

    Negotiation and persuasion skills

    in marketing

    The marketing man should take into account the mentality

    of the customer and Negotiation and persuasion skills in

    marketing to the other party, and think of  a way or a way to

    meet his needs, Therefore, the marketing employee must 

    listen to others, be patient, maintain calm nerves, and

    empathize with him  As these means are important in

    persuading the quality and price of the product or service.

    Telemarketing skills

    There is no one in the world who does not own a mobile device,

    whether it is new or old,  and electronic commerce over the phone

    is constantly increasing.

    Therefore, the marketing manager must possess the skill of

    telemarketing through short advertising messages,

    or through audio-visual advertising campaigns.

    Search engine marketing skill

    Marketing through Google through SEO may not give you

    quick results but in, In the long run,  it provides you with

    a large audience and many visits that will develop your business, 

    unlike the sim, which is marketing through

    Google ads that give quick and high results in the near term.

    Therefore, the marketer should be familiar with the basics

    of e-marketinthrough both search engines, otherwise,

    he is looking for e-marketing the company specialized

    in providing such services.

    Social media marketing skills

    Most companies have a presence on social media platforms,

    they are easy  to use and quickly reach customers, But it is

    necessary to create content that is unique and meets the needs

    of the audience in order to gain their  trust and interact with

    products and services Among the most effective

    and popular social media platforms are Instagram, Facebook,

    Linkedin, and Twitter.

    Analytical, creative, and authoring

    skills in marketing

     First: Analyzing and tracking the behavior and performance of

    the audience  is one of  the most important skills that a marketing

    representative possesses.

    Through analysis tools such as Google Analytics, you can monitor

    the quality  of the content you provide, and the extent to which

    the audience interacts with it 

    second: You can also understand the needs of customers

    and target  them correctly Also, the successful marketer

    must possess the skill of thinking, creativity, and authorship. 

    Content marketing: is one of the most important means

    of modern e-marketing.

    Focusing on good content that provides real benefit and

    value to the audience is one of the most important professional

    marketing skills.

    Tips for developing and acquiring

    marketing skills

    In order to be able to promote yourself to others and present

    your ideas and services,  you must possess the previous

    marketing skills that we talked about but how can I acquire

    and learn these skills, and do I have to be a specialist in this?

    In fact, even if you are not a specialist in e-marketing, you can

    with some exercises and training to acquire those skills and

    present yourself better, Therefore, we will discuss the most

    important ways,  means, and exercises to acquire these skills.

    writing practice

    We have already mentioned that writing, creativity, and writing

    are among the most important marketing skills So, train yourself

    to write marketing content and articles and keep doing that Until

    you find yourself able  to address  the audience of all categories

    and in different tones, you can also join courses then business

    seminars in order to develop your skill in that.

    Keep pace with development

    In order to be able to market yourself, always make sure to

    update your  information  in your field and specialization, and also

    follow  the forums and blogs that speak in your field

    and develop your information so that you can move forward

    and become the knight of your business.

    Acquire new skills

    previously Your acquisition of new and diverse skills and capabilities must be

    available in the skills of a successful marketer So that you can interact

    with customers and  the public Also, mastering good skills helps you

    develop a successful marketing plan and promote your services and

    products, Therefore, the marketing man must after be familiar with all

    the details of his work, and he can also participate in the workshops

    offered by any successful electronic marketing company.

    In the end, learning and acquiring marketing skills is not difficult,

    but it requires practical and continuous training, keeping pace with

    developments and interacting with the public and influencers

    in this field.

  • Instagram Ads

    Instagram Ads

    Instagram Ads

     

    Our company offers:

    A team specialized in writing content that develops unique and

    creative content that helps to attract target customers to it and

    urge them to buy products and goods. Then, sponsored ads are made,

    from which a number of followers are obtained, who then turn into

    permanent customers, and then the account is fully followed up,

    which helps in marketing success. Via Instagram, the client is also

    provided with monthly and daily reports on the most important results

    You can improve the content you post on the news feed with ads on

    Connect with over 500 million accounts who use stories daily

    Because your Instagram ad will reach all people interested in your activity,

    the appropriate age, and the places you choose.

    Building an Instagram Marketing Strategy

    Defining your goals, and what you want from Instagram.

    Using Instagram to promote your products and services?

    Or increase sales and attract new customers?

    Or do you want to use it to support and educate customers

    about the products you sell? Or to strengthen relationships with

    your customers and increase brand loyalty?
    There are a lot of possible goals.
    You can set many goals and stick to them. Setting goals is very important.
    Because you will measure your success based on those goals.

    For example, if you are trying to attract 500 new Instagram customers

    within 6 months. You can rely on this metric to assess your success.

    There are over a billion Instagram accounts, and you can’t

    target all of them. Therefore, you have to rationalize your efforts

    and target the segment most likely to buy your products and services.

    No doubt you have an initial idea of ​​your potential customers.

    Now you need to know what kind of content they interact with,

    what hashtags they use, and what accounts they follow.
    There are several types of content that can be published with

    the aim of marketing your products via Instagram, including

    images, videos, and Instagram stories try to diversify your

    content and not limit yourself to one type.

    These are some of the types of content that can be posted on Instagram.

    Improve your analysis strategy

    In Instagram marketing, you can always be better.
    And the best way to improve your results is to learn from

    what you’ve already accomplished.

    One of the best methods of marketing via Instagram is to study

    all the available information In Instagram Analytics.
    In the end, these were the basics of Instagram marketing that

    you should incorporate it into your Instagram marketing strategy

    and see how your audience responds.

  • The effect of emojis on interaction with advertisements

    The effect of emojis on interaction with advertisements

    The effect of emojis on interaction with advertisements

    The effect of emojis on interaction with advertisements

    effect of emojis in interacting with ads The update made by “Facebook” by adding various “emojis” when pressing the like sign,

    reduced the audience’s interaction with comments on ads.

    As the new emoji affected the volume of interaction with the comments,

    as it reduced the writing of the opinion after the emoji became expressive of that opinion.

    This update will reduce the audience’s interaction with the official pages of the companies,

    which is a tool for measuring the audience’s reaction and provides companies

    with important information about their audience and their tendencies and sometimes to inquire about any information.

    Main Goals

    The main goal of creating corporate pages on Facebook is to create interaction with their audience by commenting and responding to them.

     greater the number of comments on the advertisement,

    the greater its spread. Therefore, companies always seek to urge the public to comment using a variety of advertising methods.

    As companies will look for an alternative to interacting with comments if interaction with ads is less than at present.

    The new update of Facebook, a new addition to it, will increase the audience’s interaction with each other.

    This update did not affect the methods of advertising on Facebook, because clicking on

    the like or its alternatives will be charged in any of the Facebook payment methods.

     new update for Facebook is still being tested and tested by e-marketing agencies,

    The entire advertising community is in a state of concern.

    “So far, the audience takes this update as a game and uses it a lot,

    but if it negatively affects the comments, the agencies will look for alternatives to interact with the comments.”

    The effect of the new update on the advertisement varies from one advertisement to another,

    depending on how strong it is.

    If it is a strong and positive advertisement, the audience’s comments on it will not decrease, but rather it will add a new interaction,

    unlike the non-strong advertisement,

    which will have less interaction with comments and the audience

    will replace it with an emoji expressing their anger or rejection.

    What is an emoji?

    Emoji is a term of Japanese origin and the first appearance of these emojis was in the late nineties, and the actual appearance of these faces began

    with the spread of mobile phones,

    Especially in the era of smartphones,

    which was accompanied by the launch of a large number of instant messaging and dating applications such as “Twitter”,

    “WhatsApp”, Instagram, Facebook, and other various applications.

    The beginning of the emoji:

    The first emoji was created between 1998 and 1999 by a Japanese designer who at the time was working on a mobile internet platform called i-mode.

    He was inspired by the symbols of weather forecasts and signs in the streets and decided to adopt this idea and launch his project.

    These emojis have gained popularity and become widely used by people all over the world.

    The origins of the word come from,

    Emojis are also from Japanese – e (image) and moji (character),

    and the use of emojis has become so common in popular culture that it is hard to imagine not using them in everyday life.

    emoji effect

    Love and emotional relationships have turned,

    like any detail in our lives, into an “emoji” and two words on the social networking site

    “Facebook.” Sadness, joy, depression, and boredom are all feelings

    that we no longer need to express to our loved ones in traditional ways, whether by complaint or thanks, but here is “emotion.”

    It is the solution that will reach what you want to say without a word. Therefore, dear Facebook, do not worry and do not be confused about

    how to choose the emoji that suits your psychological state,

    How to contact us

    Egypt Directory Company for E-Shopping – Website Design – Video Design – Facebook Ads – Google Ads – Video Design – Photo Design 01200996768 – 01153386244 – 01008109788
    124 Nozha Street – Triumph Square – Heliopolis