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Tag: All about marketing

Privacy of Internet users

Privacy of Internet users

Recently, we heard about Facebook’s problem with Apple

The cause of the problem is that Apple has released new updates that prevent the Facebook app from accessing Apple’s customer data

The argument of those responsible for Facebook is that if the new updates are activated for Apple, this will cause great harm to small companies who use their ads to reach customers, thus their sales will decrease.

But Apple responded and said that the final decision will be for users to activate protection for their data, and accused Facebook of only seeking to collect the largest amount of data and personal information for users around the world, ignoring the user’s privacy.

The issue will not be effective in Egypt due to the limited number of users of Apple devices, and owners of large and medium companies will be able to reach customers naturally

But the idea will go to how to work for your company as an entity and a stable base among customers and how to target customers who will be the reason for increasing sales who are really interested in your activity.

Dalilmsr is a company that explains the protection and security of your

site so that:

Your online privacy with a VPN app

If you use your PC to work remotely, use a VPN app like Kaspersky

Secure Connection to encrypt your data and protect it from prying eyes.

All your internet activity will be encrypted when you use a VPN.

The only thing your VPN server manager can see is the IP address,

along with obscure data that is impossible to decipher.

You just have to keep the following in mind:

VPN apps hide your online activities from your manager in real-time,

but you can still see your browsing history later right on your device.
Installing a VPN app on your work device sometimes requires

administrator account rights, and you may not have those rights.

An easy way to hide your online activities is by using a VPN

extension for Google Chrome (which works with Firefox and

other browsers as well). These add-ons are designed to run on

the browser only and do not require any administrator rights

when adding them.

And the easiest way to keep your browsing history hidden from

the manager is to combine the use of a VPN and an incognito window.

The Incognito window has the advantage of instant deletion

of all cookies of your browsing history as soon as you close that window.

Incognito windows are present in any browser, and they are

useful for maintaining the privacy of the Internet.

Using a VPN app installed by the company for you:
Using a business VPN means that all the traffic you make on

the device is encrypted on the company’s servers and all

the websites you visit can be seen by your manager or a business owner.

But your manager can’t access your home local network, so your

browsing history on other devices isn’t at risk.

August 14, 2021
How to promote a new product online

How to promote a new product online

Promoting a new product in the market

is not an easy task, especially if you want

to be present in the market strongly

You must know that e-marketing is one of

the most successful methods now,

and through which it achieves a high-profit rate

In order to be able to enter the market with

your product, you must know some basic information:

1- Must understand the advantages and

disadvantages of your product well

2- Will your product be able to compete

with other products?

3- You will be able to satisfy customers

‘ needs to the point where they allow them to

personally market the product for you.

The basics in developing the marketing

plan in order to reach the required success

and avoid the loss

– The biggest challenge you will encounter is

that people do not know about your product

and that requires a big marketing plan.

– It is very important to be the specified

the category that you want to reach.

– Choose the appropriate marketing sites

– Determine the goals of your marketing campaign

– Have a plan B and be keen on continuous

monitoring of the campaign

– Evaluate your performance and whether

Do you reach your goal or not.

You can use email marketing to help

retrieve your abandoned cart as well.

You can automatically email people who put items in their cart

but left the site before completing the purchase. Studies show that

this works – 50% of users who opened a cart abandonment email

continue with the purchase.

There is no point in running a Facebook ad campaign if

the target demographic is Instagram-obsessed teens.

This is an example of working smarter rather than harder

– once your promotional material is ready to use,

it’s just a matter of knowing where to put it.

Best New Product Marketing Solutions Online

Firstly: Each stage of the process of marketing a new product

requires appropriate and effective marketing and advertising

solutions that ensure the product’s transformation from an

additional option available in the markets to the first choice

of the target customer categories, which are stages:

Increasing the product’s popularity among the right

secondly: customer groups
Attract potential customers’ attention to the product’s

competitive benefits and advantages
Linking competitive product benefits and advantages

to customer needs Encouraging customers to complete

their purchases Encouraging customers to indirect promotion by

providing the best shopping experience and effective

customer service solutions.

How to increase your sales through e-marketing?

With the advent of modern technology and

the strong trend of electronic marketing,

it is very important to know how to use marketing

to increase your sales, and we will explain

it in several steps.

⇒Create an online store:

It remains easy now that you operate a website

and add to it the service of the store through

which you can display the products you offer,

information about them and their prices,

and easily the customer can buy through your site.

⇒Your visibility in search engines:

After you create your website, it is necessary

that you appear in the search engines of Google

so that the customer can reach you, and of course,

you can resort to marketing specialists who

will connect you.

⇒Presence on social media:

It is necessary for you to have a page on Facebook,

Instagram, and other sites on which the target

the group is present, and you are always in contact

with them and they follow the latest news.

⇒Highlight product advantages:

You must communicate to the customer the

advantages of the product that you will provide

through your product and which product will help

and benefit him.

With our company, we increase

your sales through:

Social media has become one of the main factors

in the success of any project, and it is a great source

for many entrepreneurs and project owners, and

a great source of income in their projects and

achieving a large percentage of profits, in addition

to the fame and credibility of the products.

Advertisements via social media

(Facebook – Instagram – Twitter),And ads Google.

You are welcome to request a quote for the service you need. Send us your business and take advantage of our offers for your project or call us to know details about the special packages

– Address: 124 Nozha Street, Triumph Square, Heliopolis- Contact:

August 14, 2021
Why contract with an e-marketing company?

Why contract with an e-marketing company?
The costs of e-marketing services are suitable
within the budget limits available, marketing.

Why contract with an electronic marketing company?

We are all aware of the current era of technological developments

and are able to deliver your product to the interested party

Because this will make you better, why should you deal with an

e-marketing company?

The estimated online marketing team builds your BIC brand identity

On a professional level, by creating and managing online campaigns

that meet the requirements and needs of the public

Externally contracting with an e-marketing company saves you time

This is because as a business owner, you will not have enough time

to run marketing campaigns on the Internet.

Develop your website

Create graphic designs

Writing content

But a professional e-marketing team will be able to do

all the tasks with ease It will be much more than financially that you are

dealing with an e-marketing company

The more you do it yourself because you will need

the time that you buy all the tools for tracking, analysis

And the rest of the steps for marketing

You will get a great return on your investment

Bill Gates once said

If your business is not online, it will exit the business cycle

Must be present

Improve your strategy and reach, If you don’t have a strategy,

you are wasting time and losing money.

Your digital marketing agency will be able to help you come up

with a strategy that covers everything from the type of your Twitter posts

to the design of your Instagram feed. They’ll also be able to write

blog posts that target SEO and secure your ranking on Google.

keyword research, knowledge of paid advertising, newsletters,

print marketing, events, etc

The most important benefits and

advantages of digital marketing

solutions and services:

The costs of e-marketing services are suitable within the budget limits available,

whether for brands or marketing campaigns for start-ups and small projects

Diversity of digital marketing channels, providing multiple opportunities

to target potential and existing customers.

Detailed targeting options for the right audience in any marketing

or advertising campaign, including demographic characteristics

such as geographic location, language, age, interests

, keywords and search terms, income level

The ability to expand and target new markets and different customer

categories by developing customized and interactive content at the lowest costs

Diversity of advertising solutions and appropriateness of advertising

cost calculation options for different campaign objectives such as

“Pay-Per-Click Ads – Payment Options for Ad Views”

on various e-marketing channels

Achieving a high rate of return on investments due to the exceptional

interaction rate with campaigns and content tailored to precisely targeted

customer categories

E-marketing campaigns and channels operate continuously 24 hours a day,

seven days a week, with the ability to determine the best times for

publishing marketing content or displaying advertisements in terms

of interaction and suitability for the target audience.

Improve content quality by analyzing engagement reports and engaging

audience characteristics

Communicate professionally and effectively with the base of followers

through personal messages and comments

Improve your business’s reputation through the quality and type of

content posted and the speed and style of responding to positive

and negative comments and ratings

Preparing, launching, and managing appropriate advertising

campaigns on social media sites dedicated to achieving the desired

marketing objectives such as increasing the reputation of your project

or company, promoting the available products or services,

increasing the number of potential customers.

August 14, 2021
E-marketing platforms

E-marketing platforms

E-marketing has become one of the most important marketing

methods in the world because most people now spend most of

their time on social media sites so that they are always connected

to the world and have everything new, and this of course makes

the chance of any product that it finds is great.

And the most important sites in Egypt:

Google Ads

Through Google Ads, you can reach all Internet users because

you are at the top of the search results in front of them and through it,

you can market graphic or written ads for your activity and

your product or mobile applications to help you promote the product.

What distinguishes Google ads is that they reach the most

popular search engine, which gives advertisers the opportunity

to display their ads in front of the largest audience in

the domain to be determined.

Facebook

It is considered one of the most famous sites in the world and

which people spend most of their time, and as soon as you

choose to advertise on Facebook, your ad begins to reach

the target group.

But you will always need new ideas and content that

attracts people’s attention, whether through design,

video, or motion video.

Instagram

Recently, we started to notice the presence of many ads

on Instagram, and between every story and story in an

advertisement for a specific product, these ads are based

on people’s interests and follow-up ends a type of ads.

Twitter

Hundreds of tweets per day and following whoever is

the leader of the hashtag, all of which have an impact

on the arrival of your product, because Twitter is not

a difficult platform to advertise because it is possible with

a simple advertisement to reach the result you need.

Either advertising on Twitter will be via tweets, promoted

accounts, and funded ads.

August 14, 2021